UX Case Study : WhatsApp Redesign “All-in-One Page”

Reyhan Ariq Syahalam, Sat May 29 2021 • Product Design UX Design UX Research Ristek

Background

The goal(s) of this study case is to improve the user experience when using the WhatsApp application.

The impact that I am trying to give from this case study is that can improve the application when it has been implemented.

The idea of this case I got when I use WhatsApp and other social media applications.

Problem(s)

In my opinion, some things that make me unfriendly when using WhatsApp are :

The “Status” menu is difficult to access,
Difficult to separate between “Personal Chat” and “Group Chat”.
There are tabs “Chats”, “Status”, and “Calls” but I only often use the “Chats” tab.

Research

After describing the problems, it is better to research to see if anyone has had a similar experience like me.

“How often using WhatsApp?”

“How often open “status” tab on WhatsApp?”

“How often using “Whatsapp Call” on WhatsApp?”

“How often view “Calls Logs” on WhatsApp?

“Is the difficulty distinguishing “Group” and “Personal Chat”?”

Analysis From The Questionnaire, are:

Many of the respondents use Whatsapp.
Although many of the respondents use Whatsapp, only a few are actively using the “Status” feature;
Many respondents use “Whatsapp Call” but rarely pay attention to “Whatsapp Call Logs”
Some respondents have no difficulty with the difference between “Personal Chat” and “Group Chat”, but most feel difficult.

Solution(s)

The solution that I offer to the previous problem is :

Move the “Status” feature to a more accessible position for the user
Provide differentiation between “Personal Chat” and “Group Chat”.
Eliminating unnecessary Tab(s).

What I do are:

1.Move the statue to the top of the main page

Based on the research results, most of them don’t often see or use the “Status” feature. Therefore, I moved the feature to the homepage to make it more visible and more noticed.

Provide an icon indicating that it is a “Group Chat”

I added the “Group” icon so that there is a clear distinction between “Personal Chat” and “Group Chat”.

Change the “Messages” icon to be a call icon. Users can start a new chat by using the search feature.
Changing the “Messages” button with the “Phone Call” button because based on research many of them often use “Whatsapp Call” so it can be easier to access. The functions of the “Messages” button can be combined in the “Search” feature.

Prototype

After defining a solution I do prototyping to make the result of the research more realistic and easy to understand.

Whatsapp Redesign Prototype

Closing

This design is based on a questionnaire with limited respondents and less diverse demographics. However, I hope that some of these respondents can represent the opinions of a student’s demographics.

This case study will be suitable if Whatsapp focuses on young people as its market.